Informational Social influence is when one person conforms to other to other peoples behaviours as they believe that provides information about reality. This sort of conformity comes around when a person cares truly about receiving the correct answer and is trying to be rational. For example a person may be more likely to go to a grocery store that is well known and that a lot of people go to rather than the one that may be closest to them.
ISI occurs most often when: >The situation is ambiguous/ We have choices but don't know which one to select
> There is a crisis and we have to act instantly.
>Other people involved are experts
The difference between that and Normative social influence is that this time we conform to others behaviour because they expect us to. This type of conformity makes the person believe that it will have positive consequences, such as inclusion into a group or bettering your reputation. On the other hand not conforming may cause the person to worry about being disapproved of or left out of a potential group of friends. An example of this type of conformity is if you smoke cigarettes because the people you are hanging out with say you should. Research was conducted on this social influence by Solomon Asch using lines on cards he discovered that 76% of people tested followed the rest of the groups answer as they were not entirely sure of the answer themselves and did not want to deviate from the group.
Good work.. Nice image with a definition of social influence. Asch study is well linked to NSI, though remember that the true answer was completely clear, so any change was entirely due to the group, and not uncertainty.
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